FAO SCHWARZ has been creating cherished memories that last a lifetime for generations of children for over 150 years.

FAO SCHWARZ started as a holiday toy catalog, later growing into the worlds most beloved toy store, a must-see New York destination, and now offering one-of-a-kind theatrical shopping experiences in London, Beijing and Dublin (with Milan coming soon!).

The brand, long synonymous with quality toys, became a toy brand in 2017 delighting shoppers everywhere with its multi-category offer.