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A Toy Brand Unlike Any Other

A Toy Brand Unlike Any Other

FAO SCHWARZ has been creating cherished memories that last a lifetime for generations of children for over 150 years.

FAO SCHWARZ started as a holiday toy catalog, later growing into the worlds most beloved toy store, a must-see New York destination, and now offering one-of-a-kind theatrical shopping experiences in London, Beijing and Dublin (with Milan coming soon!).

The brand, long synonymous with quality toys, became a toy brand in 2017 delighting shoppers everywhere with its multi-category offer.

Established

1862
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Product Categories

Creativity

Plush

Musical Toys

Vehicles

Pretend Play

Preschool

Product Experiences

Store Locations

New York

Rockerfeller Plaza

1950 sq m

Beijing

China World Mall

2600 sq m

London

Selfridges

2044 sq m

Dublin

Arnotts

558 sq m

Milan

Coming soon in October 2021!

558 sq m

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