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Imagining the future since 1977

Imagining the future since 1977

SHARPER IMAGE has embraced the cutting edge and brought the best of tomorrow to people today since 1977.

That vision hasn’t changed, but it has evolved. Today, Sharper Image goes beyond simple innovation. To be clever. Visionary. Timeless. This is our commitment to you – delivering experiences you will remember today, tomorrow and Tomorrow’s Tomorrow™.

Established

1977
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Brand Heritage

1977

Birth of a brand

Founded in America with a vision to offer people products that give a taste of the future. The brand was the brainchild of Richard Thalheimer one of the leading retail and product development minds of the 1980s and 1990s. The company started as a catalog business.

1979

The Sharper Image Catalog

The very 1st catalog was mailed and Sharper Image became a must seen magazine for the newest trends and coolest gadgets.

1981

First Sharper Image Store

The firstSharper Image store opened in 1981 and ushered in a new era of experiential retail.The stores welcomed customers to touch, feel and play with the merchandise making the stores a key destination in malls acrossAmerica

1993

Top Secret Design Lab

In its quest for unique and innovative products, Sharper Image set up a top-secret Design Lab to develop products from scratch.

1997

E-commerce

In a period of just 8 months in 1999, online sales soared from US$7 to $31 million. An exciting moment in Sharper Image history was working together with Steve Jobs, developing state of the art digital display options and algorithms for the Sharper Image website.

2005

Sales and Marketing

By 2005, Sharper Image opened its 200th store and exceeded US $700 million in retail sales. Clever marketing campaigns using celebrities were displayed on large billboards in major American cities like New York.

2017

Brand Relaunch

ThreeSixty Group purchased Sharper Image in 2017 with a vision to bring back the brand’s position as a product and trend leader.

2021

Brand Vision

Today, the vision of Sharper Image hasn’t changed, yet evolved. Under the notion of “Tomorrow’s Tomorrow”, each product is designed to be visionary, timeless and leave a memorable experience for those that use it.

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